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Market research

Quantitative and qualitative research, social surveys, focus groups and mystery shopping. Understand audiences, service and retail locations throughout Ukraine.

Discuss a project
Focus group discussion
From our project archive

What you can book

Quantitative research & questionnaires

Collect structured survey responses to compare audience opinions, preferences and behaviour. Sample size, participant criteria and collection methods are agreed before fieldwork.

Qualitative research: focus groups & interviews

Participant discussions explore purchasing motivations, product perceptions and reactions to ideas. The format, topic and participants are selected for the research question.

Social & online surveys

Social surveys and online surveys of your target audience, with agreed questions, locations, selection criteria and reporting format.

Mystery shopping

Assess service and customer experience using an agreed scenario, including staff interaction, consultations and compliance with service standards.

Interviewers & field auditors

Coordinate interviewers for questionnaires and interviews, auditors for outlet checks and mystery shoppers. Briefing, assignments and reporting are defined for each project.

Merchandising & retail audits

Check product presentation, availability, price labels and POS materials against an agreed checklist. Field audits and retail outlet censuses are also available.

Footfall research

Study visitor flows at selected locations and times to compare venues or plan promotional activities.

Price & competitor monitoring

Collect data on pricing, promotions and competitor presence at agreed outlets. Sales analysis uses data supplied for the project.

From our agency portfolio

From our project archive

Research participants in a meeting room
Research participants in a meeting room
Focus group discussion
Focus group discussion

From your brief
to the event.

  1. 01

    Understand the brief

    Your product, audience, cities, timing and activation objectives.

  2. 02

    Agree the plan

    The format, scope, budget and approach to measuring results.

  3. 03

    Prepare and deliver

    Staff, training, materials and coordination at the location.

  4. 04

    Review the work

    Reporting in the agreed format and a discussion of next steps.

Before you book

What do you need to prepare a quote?

Research questions, target audience or retail outlets, locations and the required output format. We use this information to agree the scope and prepare a proposal.

Which cities can I book this service in?

We work across Ukraine, from local promotions to projects running in several cities at once. We select the team, prepare materials and coordinate delivery at every location.

How do quantitative and qualitative research differ?

Quantitative research measures and compares answers to consistent questions. Qualitative research, including focus groups and interviews, explores motivations and explanations. We choose a method for the task; focus group findings are not presented as population-wide statistics.

What is agreed before research starts?

Research questions, target audience, sample or location list, questionnaire or discussion guide, schedule, execution checks and report contents. Audits also require an agreed checklist.

Let’s make
the first connection.

Tell us about your product, cities and preferred dates. We’ll discuss the format and scope.

Email us your brief

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Get in touch+380 93 238 34 55